Search Engine Optimization defined; Types and the need
SEO
is the moniker I have been listening about since my childhood. The do com
transition has put spur to this thing. Then competition and the hold of the
giant search engine has engulfed its market totally and extraordinarily. All
this has a base that is artificial intelligence.
What is Search Optimization?
Why SEO is
required?
To get crawled; the website you need to improve it in such a prevalent
competition. For improvement and topping the competition you need some tools on
the web that constitute SEO. Then someone comes to search for his required
information and the same crawler will provide him the best he needs. This is
why we need SEO. Then the client can go to your site and take your
administration assuming he prefers.
On the off chance that your substance doesn't show up in the rankings,
you won't get any guests. What's more, a site has no worth without guests.
Bringing in cash from the site without visitors is unimaginable. As
a result, most internet activities need SEO. SEO is the backbone of every web related material today. It
either beautifies your web look or it may make your web page to the highest
ranking in a search from all around the world. By this way your web content
draws more and more attention from the users that increases the traffic.
A strong clientele is developed.
Types of SEO.
- White-hat
- Black-hat
- Gray-hat
White-hat
Doing everything right in
the right way is white-hat SEO type. As per rules of white hat SEO; the meta
description has a limit of 150 words. Use the main keyword in the title of a
text only once.
Black-hat
In this type you use the
broken rules. You seldom resort to the rules to annex ranking or you will use
the rules but without limits.
Like, the meta description
goes beyond the limit of 150 words. Using of the back-links. Even Spamming technology
is used.
Gray-hat
This SEO is the blend of
white hat and the black hat SEO; which possess both the characteristics as
mentioned separately in the above other types.
Let’s put in another three types:
- On-page
- Off-page
- Technical Procedures
On-page
SEO
On-page SEO work is done on
one page with accomplishing the following things:
In the title of 60 characters
put the main keyword.
Sub heads will also take keywords,
Likewise is the rule for meta-descriptions use the keywords but under
the limit of 150 words.
Focus on the short paragraphs content.
Most important point use short URLs that must include keywords.
Inclusion of Images within the minimum limit of image size and
alternative tag as well.
Internal links is also very important.
Then last but not least is External Links for SEO the Off-page.
The Off page SEO is in fact
the link creating phase of SEO. It has an effect on the quality of your
content; that boosts the credibility as is endorsed using the source; thus a
brand is created for higher ranking of the website. Well I am talking about the keywords,
let me explain a bit further them; in fact, they are of 9 major types;
Short Keyword tail,
Long keyword tail,
Short-term keyword,
Long-term Keywords,
Keywords for Product,
Keywords for Customer,
Keywords for Geo-targeting,
Keywords for intent targeting.
These Keywords are very significant in
optimizing the web authority on ranking the content the highest.
Important points for off-page use of SEO.
- Inclusion of backlinks where needed.
- Do-follow build-up of backlinks.
- Posting on the other webs like
guest.
- Use of links to authority websites.
- Use of Technical SEO.
Technical SEO is not a new
thing it is to resolve the technical complexities on a web content or the
platform itself.
Things to do in the case of
technical SEO.
- Usage of different tools to
boost the speed of a website.
- Use of mobile version to make
the site mobile-friendly as is more focused by Google.
- Responsive web design.
- Errors removal.
- Speedy indexing to make it
ready for the crawlers.
Usually, search engines
work can be:
- Crawling; and,
- Indexing
- Results
Crawling:
The sitemap submission is
the first step for the website. All this is done using the webmaster tools. This
map determines the way a search engine reaches your content.
Indexing:
In indexing phase, the
content based on the search query is registered and indexed. By this technique the search engine establishes the information for
super-fast response. Otherwise this might have been a very slow process
in the absence of SEO techniques.
Results:
Result is the outcome of
the specific query asked by a client.
For example:
If you start searching for
a specific airline, the same will be the result if the parameters of SEO are
accomplished thoroughly.
A clear difference
between crawling and indexing is necessary; Crawling is the process whereby the
Googlebot sieves the content including the coding of your web page. And the indexing process makes the page ready to give the search results.
Googlebot:
A common name used for the Google's crawler
is Googlebot. The Googlebot can be tracked by its IP address. As Google has
assigned IP addresses to its crawlers; then you can compare and find the one
that is used by your web page. These are in fact, the IP addresses that are
used for accessing your web content. It is a clear fact that you can find the
location of the IP address that has accesses your web content.
What is Off-Page SEO?
Anything outside the
website done purposely for higher ranking of the website on any search engines to
increase its usage is Off-Page SEO. This is the way to make the ranking better
to SERPs (Search Engine Result Pages).
It includes making your
social influence and link building in order to draw more traffic to your
website. This is the way to make the content ready for the search engine required
by the client.
Difference between On-Page SEO and Off-Page SEO?
The Off-Page SEO is used
side by side with the On-Page SEO both of these practices are used all together.
On-Page SEO is a user
oriented technique optimizes the website performance by its internal systems
which are the internal codes of your website to make it more easily accessible for
the search engine.
Unlike the On-Page SEO; Off-Page
SEO is totally different technique; it in fact, focuses on the website’s
authority for different search engines by linking it to the other external websites.
In
short the On-page type is related to the internal coding, and the Off-page
signifies the procedures and strategy.
On-Page SEO includes:
Page speed, being fast on
all devices is determined by the page speed.
Refreshing rate; the reloading
and giving you the display of the web page is its refresh rate.
Quality of the content,
free from any duplicate or copy pasted from the other web pages.
Keywords (in content, title
of the article, in alt tags, etc.).
Quora, and Wikipedia are
usually ranked topped when we search anything on the web; why because they have the
highest Domain Authority on the entire web universe. How they got the domain
authority; by connecting to the millions of backlinks with other websites
especially the Wikipedia has. As this web giant comes in various languages.